At Pure Search Engine Optimization, we believe you can break SEO down into 3 major components:  SEO tasks that revolve around content, PR & Marketing efforts that build links and exposure and Social Media which creates excitement and opportunities for engagement.  

In a recent article, The Three Pillars of SEO in 2013:  Content, Links and Social Media, on Forbes.com, author Jayson DeMers seems to agree.  DeMers stated:  “In 2013, success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links, and social signals.  Each of these pieces supports the other, providing tremendous value to readers, building your authority and brand value, and distributing your content across new channels.”

Grant Simmons in his article Awesome Frickin’ Content, posted in Search Engine Watch takes a humorous approach at defining again what awesome frickin’ content is and how it is utilized across these same 3 components we believe make good SEO.  The bottom line is you must as Google has stated over and over again: